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IMPORTANT, PLEASE READ CAREFULLY: Some companies like to hide their terms of business within "terms and conditions" documents. We do the exact opposite - we are extremely proud of our business model and actively encourage you to carefully read the following questions and answers.
It will help you understand what differentiates us from our competitors and will give you an insight into not only how the Internet financial lead market works, but also how to get the most out of it - in terms of both your earnings and efficiency. We do realise that there is quite a bit to read, but we sincerely believe it is in your best interest to do so. If you haven't got the time right now, please print this page or bookmark us for future reference Thank you.
Q: How are your leads generated?
A: We know exactly which Internet channels work and which don't - we currently have 1000s of ethical channels which reach over 90% of the UK Internet population. We attract requests for loans totalling well over 1 billion pounds per month. Unlike many financial lead generation companies, we do not use call centres, send unsolicited emails or use lifestyle questionnaires as a means of contact. The leads we generate are all prospective clients who are going into search engines and looking for you - not the other way round. These leads are therefore self-qualified. All visitors will either be expecting a call or an email from you and it will be at their request.
Q: Are your leads fresh?
A: All our leads are live (immediate real-time delivery to your email box on submission), passive (the prospect is actively searching for the product or service), exclusive (we only pass the lead to one client) and by poscode area. From just one of our leads, the opportunity exists for your prospect to remain exclusively on your client list for life.
Q: How do I receive my leads?
A: When an application is submitted to one of our websites and is allocated to you (by postcode), the following happens:
- The lead goes directly to you by email.
- The applicant receives confirmation of receipt detailing the name, company name, and telephone number of the broker who the lead has been allocated to.
- You receive an email notification of the cost of the lead and statement of account (i.e. balance remaining). Once the balance reaches £0.00 the automated system will stop sending leads.
- You receive an optional free text message alerting you that a lead has been sent (subject to network compatibility and up-time).
Q: Do you charge VAT?
A: No, our service is exempt from VAT.
Q: How many leads can you supply?
A: It really depends on how many you want. Because we supply leads geographically (which increases the conversion rates significantly) and we have no control over the geographical location of each applicant as our marketing is national and passive, it is difficult to make any promises.
Therefore no guarantee can be made as to the frequency of leads offered. Whilst we will do everything in our power to supply you with as many leads as you require within a given time-frame, because of the nature of our campaigns we cannot guarantee that the required number of leads will be fulfilled within a specific period. We would usually be able to supply smaller companies with 10 to 20 leads a month depending on postcodes, but currently supply national companies 100s per month.
Leads are allocated nationally or by areas defined by the postcode prefix (i.e. S - Sheffield, or SE - London SE). In order to help us fulfil volume requirements it does help us if you can supply as many postcodes as possible. If targets are not fulfilled we will carry on sending you leads into the next period until the figure is reached. You also have the option of a refund on any outstanding leads after 2 months if the agreed target is not fulfilled.
Q: What is your replacement policy?
A: Our leads are priced by volume and we would politely ask you to consider the reasons behind this. We ask you to bear in mind the return on investment that you make from the total amount of leads you receive. With many of our alliances this profit is considerable (some earning 10s of thousands of pounds in profit every month). In the vast majority of cases your profit will be far greater from these leads than ours.
Occasionally you will receive a lead that may be out of criteria, impossible to contact or a time-waster. It would be exceptional if you were to receive a perfect batch of leads - it is the overall batch and your overall profit that counts. Accepting the occasional "rogue" lead not only keeps administration between our two companies down, but also keeps our prices down as well.
If we had a replacement policy, the cost of each batch of leads would have to increase to make up our shortfall and your administration would increase as we would have to regularly negotiate which constitutes a 'rogue' lead and which doesn't. To reiterate, the reasons behind our no replacement policy are that this system saves time, work and therefore money for both your company and ours. However, there is one exception - we always issue a replacement if we send you the same lead twice.
Q: What if I want changes made to my account?
A: If you wish us to make any changes to your account such as adding postcodes or increasing daily lead limit, please send your request to team@1st-ventures.com and allow at least 48 for the changes to be made.
Q: Do you have any tips to help increase my conversion rate.
A: This is where your professional skills take over. Speed of response is very important, if you make contact with the prospective client quickly and get an appointment to see them you will find your conversion rates will increase significantly.
Did you know that conversion rates drops by about 50 percent for every day that you don't contact your leads? When you say to yourself "I'll contact them tomorrow" you reduce your chances of a commission by as much as 50%. Time is money - the more time it takes to get back to a financial lead, the less money you will make. If you increase the speed at which you contact your leads, the more money you will make. Simple!
Over 10% say that they expect an email response within 15 minutes and, of course, this could equally apply to phone call response times. We can do this for you with a personalised confirmation email that goes immediately to the prospect so that your lead doesn't go cold if you're not around to deal with it straight away.
Two thirds say it is unreasonable to have to wait for over 4 hours for an Internet response. Wait for 48 hours to contact a lead and only a tiny proportion will still take your business seriously.
If you phone your prospective client within a minute of them submitting the form, you significantly increase your chances of a commission. Usually the prospect is absolutely delighted with the speed of response. They perceive that their business is very important to you and, importantly, their enquiry is still uppermost in their mind and they are ready to talk there and then. Our most successful alliances contact their prospective clients immediately and use the following proven telephone techniques:
- Speak with a smile in your voice
- Sound interested
- Use their name more than once
- Tell them the time frame
- Make sure that they have your name, phone number and email
- Make sure that they know that you welcome their future calls
- Reiterate the conversation, ie summarise
- Ask if they have any further questions
Q: Can you provide any sort of testimonial?
A: Yes. Some of our clients are willing to talk to you to give their opinion of the service and the quality of the leads we provide. If you contact us we will give you their details so you can speak to them. We currently supply thousands of bespoke financial leads every month and have dozens of satisfied clients from the smallest of local IFAs to some of the largest brokers and lenders in the country.
A recent client comment used with permission:-
Ray Foster-Sargent:- "If you want a more true quote 'You
are my best kept secret'. Why should I want a local competitor taking
these leads if I can cope with them? Yours are the best conversion
rates of 3 sources of leads I am drawing from."
Q: I've bought Internet leads before and the conversion rate was very low. What guarantees can you offer?
A: We can offer no guarantees. We do all we can to ensure that the leads we send you are fresh by sending them confirmation emails as soon as we receive the enquiry. We rely on your professional skills to optimise the conversion rates of the leads we send you. We have very high client retention rates and a very loyal client base. Many of our clients are using us in preference to other 'larger' Internet lead generation companies. The feedback we are receiving is that our personal service and the quality of our leads is far superior.
Q: What are the conversion rates of your leads like?
A: It varies, some of our clients are converting up to 70% of the leads we send them, although this is quite exceptional. Typically we would expect 3 or 4 in 10. Please bear in mind a lead is a lead and once placed it is down to your professionalism and the quality of service you provide to close the sale. We have no control over this. The true measure of our leads are the clients who return to buy our leads month after month, some regularly spending 10's of thousands of pounds every month.
Lead Application:
Pressing the submit button does not bind you to any contract. You have the opportunity to abandon the transaction after you have submitted the form and before the payment stage.
We accept the following credit cards: MasterCard, Maestro, Visa, Visa Electron, Switch and Solo.
You will also have the opportunity to pay by PayPal, cheque or electronic transfer (details included on the emailed invoice).
     
When you have completed your details below, you will be presented with a payment page.
You will receive an email confirmation invoice and your leads will start to arrive in your inbox as soon as they are submitted by the prospects that fit your criteria.
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