The future of e-business is still shining bright...

Whilst the failures of many high-profile dot com companies continue to populate the media's headlines (according to a recent report, two thirds of these companies actually received more publicity after they crashed), there are still thousands of online businesses quietly turning a profit or successfully complimenting their existing bricks and mortar operations.

100,000,000people@$2billion.com

There are very few companies who aren't already benefiting from the savings and efficiencies created by e-mail and many are using it to its full potential. There are 10% more e-mail users than Web users and almost 3 billion e-mail messages are already being sent daily. Commercial spending on e-mail marketing is expected to double in the next year - hitting the $2.0 billion mark.

With nearly 100 million people using the internet, e-mail is an important and efficient addition to your marketing tool-box.

Unlike regular mail or telemarketing, you can communicate your message in a matter of seconds - and for a tiny fraction of the price. Match this with an average click-through rate to your web-site of 3% and response turnaround of less than 48 hours and it is not difficult to see the power e-mail commands as a business medium.

Don't click here, can't click there

Television, radio and print media all have a role to play for the well funded e-businesses that need to brand their companies fast, but how often do you find yourself memorizing or writing down a web address to visit it at a later date? How many web addresses are in your notebook or scribbled on a scrap of paper? How many have you visited? Ask yourself honestly: how many sites that you saw advertised in the real world have you actually been to?

Now ask yourself how many sites have you visited that you have seen promoted on the internet itself. For the majority of surfers, the difference will be enormous.

It is simply far easier to click on a link than having to memorize or note it for future use. Many businesses are waking up to this and last year a huge increase in web-based promotion helped lead towards a 75% increase in on-line business. Much of this activity has been concentrated around search engines and directories.

The more prudent companies haven't followed the disastrous carpet-bombing advertising model; they have steadily built up a loyal customer base using the zero or low cost techniques described throughout this site.

The internet is beginning to catch its breath

Imagine a long-distance race where a few sprint while others walk. In their haste, many of these sprinters have fallen by the wayside.

For the most part, e-business is simply the old economy with access to a new technology. Hype and hysteria equals cash burn, whilst measured optimism equals business reality.

So why are you successful when so many otheres fail?

Research, application, commitment, experience and network contacts all contribute to a successful mix.

But why should you believe us?

As you may know, the Prime Minister, Tony Blair, has launched a major campaign to get the UK online. Under this initiative, Robert Brady, co-owner of 1st-Ventures.com, has been invited to give a series of talks on e-business, traffic building and best practice. Hundreds of people have already attended these events and the first of a new series of talks was recently launched by Robert at the Foreign Press Association in Westminster.

Consequently, the FPA event was commended in a speech to the Lord Mayor of London at the Mansion House, where over 200 guests attended a luncheon for the communications, publicity, advertising and media industry.

The feedback from previous events, where Robert revealed how anyone can achieve dramatic rises in their web-site's traffic, was very encouraging:

• "I was and still am, absolutely and utterly blown away by your knowledge, what you have achieved via the internet and the possibilities for other businesses.... I thank you for a highly informative and exciting talk, I came home amazed by the possibilities."
  Lorna Holmes Wagtails by Instinctively Cats and Dogs
  
• "It really was an excellent seminar and the most useful I have attended on any Web based subject."
  Di Chapman Virtual Office Services
• "I found what you said was excellent, as it put into context a lot of the snippets that I have picked up along the way, especially about the way search engines work. I noticed lots of nodding heads amongst the audience which is always a good thing."
  Mark Bannister The English National Opera
• "That was absolutely excellent! I got a lot more out of it than I imagined."
  Sonia Ambrose Directconnections.co.uk
• "I highly commend this seminar. It has already proven well worth while"
  Elton Hurrell - VB & Web Developer Merricks Solicitors
• "That was really fascinating. I've been to many seminars and that was the best I've ever been to."
  Nick Briggs Sellandmove.com
• "I'm gobsmacked, that was easily the most interesting seminar I've ever been to. I was truly fascinated by your knowledge!"
  Ian Vernon Creative Marketing Solutions
• "Thank you for a powerful morning of tips and secrets on increasing web traffic. I think the mark of a good seminar is being able to hit the ground running with new things to try and different ways to arrive at solutions - Traffic Plus certainly got me going."
  Andrew C Westoby Seevic College
• "Thank you very much indeed, the seminar was deemed a great success!"
  Margaret Frewer - Chairman The Publicity Club of London
• "I enjoyed the participation and learning about the other delegates' sites. It will make me appraise my website and my whole way of doing business online. I'll be recommending your course to everyone I come across. Excellent all round."
  Karen Ainley Mosaic Publicity
• "Had I not attended one of your seminars, I would not have the benefit of some very valuable knowledge. The internet is a complete minefield to most SMEs, and your passion, understanding and genuine concern for small to medium enterprises is both refreshing and rewarding. I would urge any SME who uses the internet in any shape or form to get themselves a meeting with Mr. Brady and his team."
  Gregory Baker Sofcomit IT Recruitment Solution Specialists
• "Just to say a big thank you for the Traffic Plus presentation this morning. You have clearly put a lot of work into the presentation, and covered a wide range of possibilities for the webmaster, both experienced and novices. I am sure that I am not the only one who walked away at the end of the conference enlightened and more knowledgeable."
  Scott Whitehead, Project Manager
• "Thank you for a fantastic seminar"
  Phoebe Fuller Fubar Media Ltd. - Digital Marketing Consultancy and Design Services
• "I would like to thank you for the excellent talk that you gave us all."
  Sue Axon Saxon Plant and Groundworks
• "I thoroughly enjoyed Traffic Plus and learned a lot. Your passion shone through - keep it up!"
  Deborah Swallow - Director of the Professional Speakers Association Professionalspeakers.org
• "Your course was excellent."
  Gillian Bonnett Hambleside Promotional Gifts
• "Even as a very 'net-aware' IT consultant and web designer, I found the seminar extremely useful, and can now give my customers even more help in generating revenue from their web presence."
  David Miles Network Designs
• "I have gained a tremendous amount from attending the courses by Robert Brady and as a result my website views have increased substantially. This increase is as a result of putting into practice the advice and suggestions on the courses.
  Michael Lee La Manga Club in Spain
• "Absolutely brilliant!"
  David Anderson Global Films

Memberships and awards:

• Member of The Publicity Club of London - Founded in 1913 and with the Lord Mayor of London as our Patron, the Club continues to provide a forum for the interchange of news and information, views and analysis, about the ever-changing business of media and marketing.
• Founding member of the Essex e-biz Club. The Government backed best-practice club is comprised of members of the e-business community, academics, local government representatives, business advisers, e-lawyers and accountants.
• "Panel Expert" for the eBusiness Clubs initiative which is designed to provide UK businesses with the essential information and help they require to integrate eBusiness practices into their business processes. The eBusiness Club for Essex is led by Essex Chambers of Commerce in partnership with Business Link for Essex, UK Online for Business, Lloyds TSB and leading private sector Information Technology firms and their partners.
• Member of EMMA UK - The East of England Multimedia Alliance. EMMA takes every opportunity it can to represent the Eastern Region's excellent multimedia companies to the world, both through its web site and by high profile exhibitions.
• Independent website marketing trainer for UK Online for Business (UK Government/Department of Trade and Industry) o Commended at the Government backed National e-Commerce Awards 2000.
• Golden Web Award 2001-2002. International Association of Web Masters & Designers - The IAWMD is the internet's leading Association of IT and Web Professionals.

Lead Application:

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When you have completed your details below, you will be presented with a payment page.

You will receive an email confirmation invoice and, after you have paid, your leads will start to arrive in your inbox as soon as they are submitted by the prospects that fit your criteria.

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